Guessing they're having financial problems.
"...strengthen our US value proposition..." LOL
AKA "stop losing so much money"
I love corporate speak.
Something tells me Curve is not long for this world.
And in the meantime it's going to wring as much money out of its customers as possible.
"We hope that you will continue to support Curve"
AKA "We hope that you will continue to give us money"
"As we work to make the US product better for you"
AKA "As we work to get as much money for ourselves as possible before this whole thing crumbles."
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