@kdm31091 wrote:
I guess I wonder what categories people really want to see. In 2020, they are offering one "basic" category every quarter except the last (and Amazon is pretty much a staple for many people, too). Most people spend on groceries, gas, or restaurants, and most on here heavily enough that they have dedicated card(s) for it. So I'm just wondering what you all think Discover could do to innovate the product? If they made the categories more unique, then people would complain they don't apply to their spending habits (the Cash+ has many niche categories, for example).
I guess because people already have dedicated cards for those purchases, they aren't wowed by this. I'm not wowed by it either, but it could certainly be a lot worse (think when Chase did diapers.com on the Freedom, or how Citi routinely does very narrow categories on the Dividend).
This! I think if people are in the first year, then double cashback on the welll used categories such as groceries/restaurants/gas is going to be useful to many people in at least one of those categories, and 10% is more than they will get elsewhere. But after the first year, as kdm suggests, either it's too common to be useful (other cards offer the nearly the same or more) or it's going to be too niche.
So hard for the issuer to get overwhelming love on myfico and similar sites, but that probably doesn't worry them too much!
