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Interesting - Wayfair sent me a Comenity Visa credit card

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Established Member

Re: Interesting - Wayfair sent me a Comenity Wayfair credit card

@musicalmom  You received a regular non-branded Comenity card. Wayfair card is now under Citi Bank.

Message 11 of 31
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Valued Member

Re: Interesting - Wayfair sent me a Comenity Wayfair credit card

Right. I get that. I'm curious if others got Citi Mastercards or Comenity and what the deciding factor was?

Message 12 of 31
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Regular Contributor

Re: Interesting - Wayfair sent me a Comenity Wayfair credit card


@musicalmom wrote:

Right. I get that. I'm curious if others got Citi Mastercards or Comenity and what the deciding factor was?


I got a Comenity Mastercard, maybe Citi didn't want me Smiley Very Happy



Current FICO8:
Message 13 of 31
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Valued Member

Re: Interesting - Wayfair sent me a Comenity Wayfair credit card

That's what I was thinking! LOL 

Message 14 of 31
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Moderator Emeritus

Re: Interesting - Wayfair sent me a Comenity Wayfair credit card


@musicalmom wrote:

Right. I get that. I'm curious if others got Citi Mastercards or Comenity and what the deciding factor was?


Some people who previously had the Wayfair card with Comenity received Comenity Mastercards.   The Citi Wayfair card is for new applicants as of 9/11/20.



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Message 15 of 31
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Super Contributor

Re: Interesting - Wayfair sent me a Comenity Wayfair credit card


@SunriseEarth wrote:

@musicalmom wrote:

Right. I get that. I'm curious if others got Citi Mastercards or Comenity and what the deciding factor was?


Some people who previously had the Wayfair card with Comenity received Comenity Mastercards.   The Citi Wayfair card is for new applicants as of 9/11/20.


It certainly does seem odd that Citi didn't want the existing customer portfolio. Makes me wonder if there are going to be Citi cards showing up too. 




Message 16 of 31
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Member

Re: Interesting - Wayfair sent me a Comenity Visa credit card

You are lucky!

I spoke to both Wayfair and Comenity and I'm getting neither a Wayfair citi nor a Comenity MC. I asked what was it based on (my score has been around 790+ for the past year) and they said they didn't know why some got it and others didn't. I made a couple big purchases every 5 months to keep it active, so I don't know where I went wrong on this one. They told me I could apply starting Oct 3rd if I still wanted a Comenity card - Wayfair said they didn't have any other cards for me. :/ 

TU:790 • EQ:782 • EXP:776 • BOAFICO8:794

PenFedVisa $9K | BOA MC $4K | NFCUAmex $3.1K | Amex $22K | Chase Visa $4K | Citi Visa $4K | Comenity Store Cards $6K
Message 17 of 31
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New Contributor

Re: Interesting - Wayfair sent me a Comenity Visa credit card

It was based on credit criteria.  Most banks that offer co-branded cards that are both closed-loop and open loop have differing lending criteria for each.   I think Citi should have bought the portfolio--end of story.  Not buying it and then forcing people to re-apply was really bad customer service on Wayfair's part. Ive sent 3 different emails/letters to Wayfair about this asking for a reason why or what their rationale was only to have each one not read/not answered or gotten some BS canned answer that doesn't address my question at all.

 

Since they wont answer my question or even said something to the effect of "unfortunately that inofrmation is propietary..etc," I won't be buying from WF anymore.

Gardening since May of 2020








Message 18 of 31
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Mega Contributor

Re: Interesting - Wayfair sent me a Comenity Visa credit card


@jwa77 wrote:

It was based on credit criteria.  Most banks that offer co-branded cards that are both closed-loop and open loop have differing lending criteria for each.   I think Citi should have bought the portfolio--end of story.  Not buying it and then forcing people to re-apply was really bad customer service on Wayfair's part. Ive sent 3 different emails/letters to Wayfair about this asking for a reason why or what their rationale was only to have each one not read/not answered or gotten some BS canned answer that doesn't address my question at all.

 

Since they wont answer my question or even said something to the effect of "unfortunately that inofrmation is propietary..etc," I won't be buying from WF anymore.


It's not clear that Wayfair had a choice particularly (we still don't know who initiated the Wayfair/Comenity divorce).  And we also don't know if Citi wanted the portfolio but couldn't get  it (or at the right price) or if they really had no interest for some reason (different underwriting standards and would rather require apps?)

Message 19 of 31
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Senior Contributor

Re: Interesting - Wayfair sent me a Comenity Visa credit card


@longtimelurker wrote:

@jwa77 wrote:

It was based on credit criteria.  Most banks that offer co-branded cards that are both closed-loop and open loop have differing lending criteria for each.   I think Citi should have bought the portfolio--end of story.  Not buying it and then forcing people to re-apply was really bad customer service on Wayfair's part. Ive sent 3 different emails/letters to Wayfair about this asking for a reason why or what their rationale was only to have each one not read/not answered or gotten some BS canned answer that doesn't address my question at all.

 

Since they wont answer my question or even said something to the effect of "unfortunately that inofrmation is propietary..etc," I won't be buying from WF anymore.


It's not clear that Wayfair had a choice particularly (we still don't know who initiated the Wayfair/Comenity divorce).  And we also don't know if Citi wanted the portfolio but couldn't get  it (or at the right price) or if they really had no interest for some reason (different underwriting standards and would rather require apps?)


Both Wayfair and Comenity told me that Wayfair cut ties with Comenity.

 

https://www.cnbc.com/2020/09/11/citigroup-wins-deal-to-offer-credit-cards-for-wayfair-edging-out-riv...

"Citigroup, which wrested the Costco card from American Express in 2016, similarly displaced Columbus, Ohio-based Alliance Data, a major provider of private-label cards that had previously offered a Wayfair card, according to a person with knowledge of the deal."

 

 

"Alliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs. In September 2012, the banks rebranded their names from WFNNB (World Financial Network [National] Bank) and WFCB (World Financial Capital Bank) to both operate under the Comenity name, as Comenity Bank and Comenity Capital Bank, respectively.[16]"

 

 

 

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Message 20 of 31
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