@AverageJoesCredit wrote:
@Howaboutthat wrote:It's been said that roughly only 20% of all cardholders pay in full every month. ( I got that directly from this site) so 9.99% is a good on Cabelas branded products for the rest of us. Most card holders carry a balance if that article is true. I'm not speaking about the 2% rewards.
Bring up a credit card on myFico, mention the apr then ask why its not popular you are bound to get its rewards value mentioned and compared. Most people here want cc for its value to their spend not just to have. Im a hybrid
The articles I see claim that the percentage of cardholders who routinely PIF is just about 50% although that figure could be specific to rewards cards
It's not a bad card, @Howaboutthat, but looks like the appeal is very much a niche market. I would guess that the lack of discussion depends on who shops often enough at Cabela's to get that card as well as who doesn't have better options already in their wallet.
I think part of the lack of appeal is that it's most useful for Cabela's purchases where it gets that 2% and has the lowest APR. Also it pays for credits on Cabela's Club Points, not in cash-back, and that is disappointing to many who want control over where they spend rewards. That was one argument against the recent new Verizon card that pays in Verizon dollars. I used to have a Dillard's department store co-branded AMEX credit card that worked the same way. There are other examples, but that is a common strategy used by lenders in store-branded or co-branded cards.
The 9.99% APR is decent but moreso if you're comparing that rate to the large bank card rates. Credit unions can often beat that depending on an applicant's credit score. And as you said, the 9.99% only applies for store purchases. Out of store purchases are either 15.24%, 18.24%, or 24.24%. Meanwhile, my PenFed Power Cash Rewards pays 2% rewards (at Cabelas and everywhere else) and has an APR of 9.99% on all purchases. And my AOD FCU Visa Signature pays 3% rewards (at Cabela's and everywhere else) and has an APR of 7.49% on all purchases. And I have a local credit union card that pays 1% on everything (but not the extra 1% at Cabela's.) However, it has an even-lower APR of 8.50%. I've occassionally seen some of our members attest to their sub-10% APRs even with the large lenders. This post from @JR_TX showed an impressive permanent 6.99% APR on his Discover card, which would earn 1% at Cabela's also.
https://ficoforums.myfico.com/t5/Credit-Cards/Lowest-Discover-APR-you-all-have/m-p/6160913#M1749968
A quick websearch finds websites listing all the store-branded cards that Synchrony and Comenity Banks issue, somewhere in the range of 116 and 163 cards respectively. 
If you look up the lists, most of them don't get a lot of discussion here. I'm even familiar with a lot of the retailers but apparently all those cards have a narrow appeal.
All that said, if you shop a lot at Cabela's and it's a more attractive card than what you currently carry, by all means go for it! Tell us about how you like it. We're all about improving our own individual credit options and credit files as well as sharing information about the journey. Thanks for bringing up the Cabela's card for discussion. 
REI card is a much better "outdoor sporting goods" card in my opinion.
- 5% back on REI purchases
- 1% everything else (2% for mobile wallet purchases)
- cell phone protection
- no AF, no FTF
Only downside is that REI doesn't sell hunting or fishing gear.
Total Loan Balance: $43k / $65k
Total SL: $78k
@Anonymous wrote:Just from a rewards perspective, the Ducks Unlimited card offered 5% on sporting goods. They recently changed the rewards structure to new applicants but the people who were grandfathered in still get 5%.
Ya, I'm bummed they nerfed that card for new applicants. It used to be at the very top of my wish list. 5% back at cabelas, REI, and every other sporting goods store, PLUS 5% cack at gas stations! With no AF. That card was unbeatable. I envy those who got grandfathered!
I really could've used that card this year... with COVID trapping me indoors for so long, and making me daydream about outdoor adventures, I spent probably 5 or 6 grand on new sporting goods.
