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I wonder if Amex will at some point try to make "limited edition retro" cards. Maybe encapsulate a 1958-style paper (Green?) card in hard clear plastic and attach an EMV chip.
Or issue Gold only in metal for a year or two, then reintroduce the "classic" plastic design that was only available from 1966-2018.
@wasCB14 wrote:I wonder if Amex will at some point try to make "limited edition retro" cards. Maybe encapsulate a 1958-style paper (Green?) card in hard clear plastic and attach an EMV chip.
Or issue Gold only in metal for a year or two, then reintroduce the "classic" plastic design that was only available from 1966-2018.
not sure those would have mass appeal.
@Anonymous wrote:
@wasCB14 wrote:I wonder if Amex will at some point try to make "limited edition retro" cards. Maybe encapsulate a 1958-style paper (Green?) card in hard clear plastic and attach an EMV chip.
Or issue Gold only in metal for a year or two, then reintroduce the "classic" plastic design that was only available from 1966-2018.
not sure those would have mass appeal.
Never underestimate the power of marketing and demand. Sure, a great majority of the population would likely not flinch, but with the present audience? If something is innovative and catchy, people will flock. Look how many individuals were tripping over the Rose Gold version. Potentially, if AmEx does some sort of retro with a mix of innovation, people will want it.
@FinStar wrote:
@Anonymous wrote:
@wasCB14 wrote:I wonder if Amex will at some point try to make "limited edition retro" cards. Maybe encapsulate a 1958-style paper (Green?) card in hard clear plastic and attach an EMV chip.
Or issue Gold only in metal for a year or two, then reintroduce the "classic" plastic design that was only available from 1966-2018.
not sure those would have mass appeal.
Never underestimate the power of marketing and demand. Sure, a great majority of the population would likely not flinch, but with the present audience? If something is innovative and catchy, people will flock. Look how many individuals were tripping over the Rose Gold version. Potentially, if AmEx does some sort of retro with a mix of innovation, people will want it.
People wanted Rose Gold because it was unusual.* But when everyone has one, what's cool might become an old-school card.
A 50-yo rebuilder may feel in with the more prosperous crowd that's had it since 1990. A member back when it meant something and all that rot. Unlike all these millenials who just joined and got their shiny metal with not much more than a pulse.
I'm not saying it's rational behavior, just possible human behavior.
*To clarify, I mean they wanted Rose over plain Gold and over a plastic card. The card in itself can be a very good value. I'm not saying people applied only because of the color.
I have retro, PRG until 11/21 and old plastic plat until 5/20......No metal in my wallet.
Good for Amex doing something about a dead card. Nice little revival for good old green.
At first I was pretty intrigued by the possible inclusion of Amazon Prime, but a thought occurred to me. The card will likely have to be linked to the Prime account like the Prime Visa card currently is. I'm not sure how I feel about it now considering it would likely result in my Amazon Prime Visa being downgraded.
It's going to be interesting to see how this plays out.
@Anonymous wrote:At first I was pretty intrigued by the possible inclusion of Amazon Prime, but a thought occurred to me. The card will likely have to be linked to the Prime account like the Prime Visa card currently is. I'm not sure how I feel about it now considering it would likely result in my Amazon Prime Visa being downgraded.
It's going to be interesting to see how this plays out.
Not sure what you mean. The Chase Amazon card is Prime or not depending on whether your Amazon account is Prime. I have it and lots of other cards linked in Amazon (e.g. TY, MR, and UR cards all show point values that I could use). So why would it downgrade.
@longtimelurker wrote:Not sure what you mean. The Chase Amazon card is Prime or not depending on whether your Amazon account is Prime. I have it and lots of other cards linked in Amazon (e.g. TY, MR, and UR cards all show point values that I could use). So why would it downgrade.
According to Amazon, it has to be linked to your Prime membership to remain a 5% card. Makes since considering that Chase has to have some way of knowing whether you have an active membership. It will be interesting to see if the Green card will do the same if the rumors are true.
From the Amazon FAQ
Your Amazon Rewards Visa Signature Card account will go back to earning 3%... if: