Always consider the source as well. People get excited because there are a lot of builders and rebuilders and to them qualifying for a higher tier is a sign of progress to them. A lot of people also just get excited over new stuff regardless of what the new thing is.
+1
Agreed- I could care less whether they are Visa regular or Visa signature and always wondered why people got so excited if they get one or the other. Whatever floats your boat. 