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So much for their "elite" image......
http://finance.yahoo.com/news/wal-mart-american-express-team-122125246.html
Now I can earn double miles on snuggies!
This move makes sense for nobody. Costumers can use this card where amex is accepted and amex is tthe least accepted, and amex appeals to the upper class folks. Ummm so confused...
I might ditch Amex on principle for this move, haha....
It's pretty much the same thing as the Serve card with different branding. Called it in the other thread. I can definitely see it appealing to Walmart customers. Aside from gift cards, this is probably the only way some people are ever going to be able to say that they own an American Express card.
I'm not liking the directin AMEX is going. I made a thread a couple of weeks ago why they seem to be going after low end customers lately. First with their Purple prepaid card, then the Serve card, and now this. Wal Mart customers carrying an AMEX logo in their walet...??? Surely they can't hope to convert these low end customers to a revolver or charge card. They must be going after the swipe fees in anyway possible. I bet WalMart is going a fat rate cut for swipe fees. How about this AMEX? Cut a deal for Sam's club, becuase I was there yesterday and they only take MC and Discover!
@Razeus wrote:How about this AMEX? Cut a deal for Sam's club, becuase I was there yesterday and they only take MC and Discover!
I think the issue with that one is the Costco exclusivity with AMEX. Hell, it's the only reason I have my USAA Amex, I dropped the "real" company's PRG a couple months ago after noticing a huge drop in their CS and getting declined charges on my card (though it was $0 balance). I have much better service with my Visa Sig cards, now just need to find a World MC worth adding tot he mix.....
Does anyone else here remember all the fake Polo shirts in the 80's/90's. People had to have the Polo logo so they had those shirts with a horse logo on them that were similar to the Polo logo. This to me strikes a very familiar cord.
Sounds like an interesting option for people who might have limited options for fee-free checking. Don't know why this would trouble anyone about the direction Amex is going.