I have two WFNNB cards-NY & Company and The Limited.
I only use the NY & Company card because that is my favorite store in the whole world. When I got the card six years ago my CL was $300 now I'm at $1280. I've never PIF, always carried a balance and each CLI I recieved was an automatic soft pull.
With The Limited card, I only used it once or twice and haven't used it now in about 5 years. I got this card around the same time as my NY & Co card. My CL was $300 when I got it and it is still sitting at $300.
Also, I've never had a problem with them. I guess you can say they will reward you for using the card.