Card imo will do extremely well although not a card for most on MF. Simple to use like the iphone is meant to be simple to use as well.. Just like the iphone the physical card aesthetics are pleasing to the eyes and probably some hefty CLs as well due to the demographic of apple users using being higher earners as well(for the most part). Certainly be interesting when it comes out this month or next. Not everyone cares about cash back or bonuses like we all do 
It will pick up a substantial market, IMO.
1% on basic transactions is not terrible. Remember our marginal value comparisons of 1% vs 1.5%.
Include the 2% on Apple Pay, and a number of people will be able to use this often, on some surprising types of transactions.
3% on Apple purchases gets this to work a lot like a Store Card; Apple avoids the CC fees paid to others, including on iTunes.
The unknown right now is the app interface, and how users will track / see / pay / follow their charges. Whether that is a significant draw is yet to be seen.
The Daily Cash funding makes redemptions as easy as pointing your Apple Cash card in Apple Pay to redeem instantly.
No Fees is a big seller for many people. Many of the coveted cards discussed here carry significant annual fees, which are great for perks if you want them, but there's something to be said for not paying the AF, reserving that cash, and then paying for what you want to see / do.
And a No Fee Titanium Metal Card? My prediction is September has this card as the MyFico Flavor Of the Month.
@Wrigley2172 wrote:
I feel the start of a joke coming on.... two people, one with luxury gold one with apple card walk into a bar....
... and the bar takes Apple Pay
Like most Apple products, it sounds pretty good, but overhyped. (Typing this on a MacBook Pro.)
Lol, i can just see the SouthPark episode now
....Hybrid Gerald? Why yes Randy, picked it using my new Apple cc!🤦♂️
....Hybrid Gerald? Why yes Randy, picked it using my new Apple cc!🤦♂️
