While I don't know if this is a good move or not, no expericne with Comenity, I do find it odd that the NFL used Barclays as their Bank of choice with so many U.S. based FI's that existed.
I believe it was originally from juniper . Could be wrong but I believe that's who started the NFL card. If cardless had picked this up it would have been huge for them and first electronic bank .
As far as good or not , it should be better for the NFL as there should be an uptick in approvals for the card as Barclays is so weird sometimes . But people who worry about status symbols maybe turned off as people tend to think what bank their card is issued by defines them as a person. But I believe the product will become more adopted with comenity rewards could be good or bad but probably NFL centric as opposed to cash back. It's a wait and see but for the NFL I think it's a great move.
Just some clarification on the bolded piece @Goos.
Juniper Financial was purchased by Barclays circa ~2004. That acquisition pretty much is what started it all for Barclays to expand here in the US. And, despite having discontinued older legacy products, the Juniper legacy card is still in circulation. The NFL card program was launched in cooperation with the NFL and Barclays in 2010.
It's been so long since I've heard of the NFL CC that I forgot who the previous lender was.
I'll stayed tuned to see what Comenity has in store with this when it comes out.
Used to be issued by Barclays.
I had to laugh when I came across this thread as on Wednesday morning I got an emailed ITA from "NFL on Behalf of Barclays" for the card with the header "Spread Holiday Joy with the NFL Extra Points Credit Card"
Clicking through the provided link redirects to a page on nflextrapoints.com and in the fine print at the bottom it states:
"The NFL Extra Points Credit Card is issued by Barclays Bank Delaware (Barclays) pursuant to a license by Visa U.S.A. Inc. Visa and Visa Signature are registered trademarks and used under license from Visa U.S.A. Inc."