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Hi everyone,
I want to hear your opinions about credit cards data is useful for something or not. I have researched and i have find some articles that tells about useful of credit cards data ( [url]http://www.pymnts.com/news/investment-tracker/2017/reliance-on-card-data-sneak-peaks-is-making-retai...] ). And what do you think is possible to use data from credit cards to know example how many yoga balls or basketball ball has sold in 2016 and range of price etc..
Hi there OP and welcome to the board
I moved this on over to credit in the news am also letting you know the link brings up a page error.
@Anonymous wrote:Hi everyone,
I want to hear your opinions about credit cards data is useful for something or not. I have researched and i have find some articles that tells about useful of credit cards data ( [url]http://www.pymnts.com/news/investment-tracker/2017/reliance-on-card-data-sneak-peaks-is-making-retail-stocks-volatile/[/url] ). And what do you think is possible to use data from credit cards to know example how many yoga balls or basketball ball has sold in 2016 and range of price etc..
HECK YES its useful..
Thats why companies like United Healthcare use them on HSCs and why health/medication "compliance" scoring penalizes you for using cash for prescriptions! Even FICO has a "compliance score".... http://www.fico.com/en/products/fico-medication-adherence-score
A good advocate on this privacy/algo/datamining in healthcare is Barbara Duck...
https://ducknetweb.blogspot.com/2015/07/patients-who-pay-cash-when-filling.html
These healthcare/insurance companies buy CC purchase data to datamine it to see if your buying alcohol, or paying for a gym, etc etc...And most cards have more detailed purchase data than in the past.....
One story on UHC
One of my favorite examples is Targets own folks figuring out if someones pregnant..
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html