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Brendan LeGrange explains the credit model strategy from the issuer's perspective. Might provide some insight.
- Explains the difference between a Transactors and Revolvers
- Explains how the issuer makes a profit
Credit Risk Strategy
https://blegrange.wordpress.com/2010/10/11/a-generic-credit-card-profit-model/
Discover: $1,305 / $9000
PayPal: $2,230 / $8000
Citi Double Cash: $1,170 / $3000
Navy Fed: $9,452 / $25,000
Pen Fed Visa Gold: $4,346 / $10000
Pen Fed Power Cash: 4,583 / $10,000