McDonald’s is selling digital tech startup Dynamic Yield to Mastercard

[gdale6]

Key Points

• McDonald’s said Tuesday it’s selling a tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.
• The fast-food chain had bought Dynamic Yield, which specializes in personalization and decision logic technology, in 2019, in a bid to personalize its drive-thru experience.

https://www.cnbc.com/2021/12/21/mcdonalds-to-sell-digital-tech-startup-dynamic-yield-to-mastercard-....

[pizzadude]

This always seemed like a weird acquisition to me.    Maybe McD's was able to monetize drive-thru personalization but to me it seems like they're solving the wrong problems.   The issues with the drive thru experience isn't taking the order, it's the long wait times for them to prepare the order and the screwups with forgetting items, etc...