Nice in depth article explaining what is going on in there.
"Compensation for Immelt and other senior GE executives, who do not have golden parachutes, is tied to how quickly they can shrink the company's financial portfolio, according to regulatory filings."
http://www.reuters.com/article/2013/11/15/us-ge-investors-idUSBRE9AE0O820131115
also:
http://www.businessweek.com/news/2013-11-15/ge-plans-partial-ipo-of-n-dot-america-consumer-finance-u...
