That site has been up for a little while. You have to be a US resident to be able to apply.
The 1 card they offer is pretty underwhelming, 2% back the 1st 12 months then 1% back with a $25 mininum redemption. You can't get a card without also having either a savings or checking account.
FNBO has had FNBO Direct for many years. The site was created to serve those outside the First National Bank of Omaha's banking market foot print. FNBO did not market it much so folks often times did not know it existed. In fact, there have been work arounds to obtain First National Bank of Omaha's products (if they still work) other than visiting actual branches.
@Df82... in theory you are only able to apply for the card on the FNBO Direct website.
That said, when you go to app for the other regular FNBO credit cards or products on the regular First National Bank of Omaha website a pop up appears and asks you for your zip code. Using other than a zip code in their bank marketing foot print blocks you from going into their app site.
Will send you a PM with other information.