I just spent some time on their site, and it looks straightforward and honest, best I can tell from reading how they describe themselves. For instance, they openly say that their prices are higher than other retailers because of the risk they are taking by selling to people with bad credit.
It seems a little different from MJC and the other options that this thread focuses on. MJC and similar options exist so you have a $5,000 credit line on your report. Everything else is kind of fake. They do sell merchandise, but not anything you really want, and prices are absurd. You are really just paying to get a $5,000 credit line. National Direct Credit seems to be genuinely focused on selling stuff to people who have trouble affording or financing it elsewhere. The minimum credit line is $500, though they say that if you need more, you can call them and they will work with you. It's a good option to be aware of. Thanks for posting!
For anyone interested, I emailed My Jeweler's Club and asked them when they will show up on my credit reports. This was the response:
Since you received your merchandise in May You will see this account report any day after June 5th by the 15th you should see it on all 3 credit bureaus under Majr Financial.
MJC Update: MJC just now showing on my TransUnion report. I don't see it on Experian or Equifax yet. That's weird I thought it would show on Experian first.
MJC showed up on my TransUnion report this morning.
I forgot to update, but MJC did appear on my other two credit reports within a couple of days of appearing on the first one. It shows up as MAJR FINANCIAL, credit limit $5,000, minimum payment $0, type "charge account".