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So you're looking at ~$20,600 plus tax, title, etc....Is that accurate ?
I PM'ed you about this, but I used a Tampa zip for the TrueCar price over in the PM lol. Plugging in your Orlando zip results in a better situation. Your price IS decent!
How long are you willing to drive to pick up the car if buying new? Say you can save $500...what's the most you'd drive for that savings?
See my PM. Dealer fee can't be directly negotiated. But you can tell them that you know dealer fee = pure profit. So take half the fee off of the car price since you know they legally have to charge customers the same dealer fee (they aren't lying here, just not outright saying that they can just reduce the car's price in lieu of reducing dealer fee)!
Also my offer from PM stands: If you want me to send out a couple emails to Toyota dealerships and negotiate in your name (I'll be using a random name, if you use the quoted price, just say the person is related to you), let me know!