Doesn't seem like Dun & Bradstreet is very accurate especially on smaller businesses. I looked up the the business I work for and right off the bat, most of the free data was incorrect. Most of the information was on the old owner (business was sold many years ago to current owner). Name of current owner, annual revenue (way off), year established(old owner started in 1997 but sold in 2001), business structure, number of employees are all wrong.
How trustworth is DnB on small businesses? If you pay do you get more accurate data?