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Heres the link http://visitor.r20.constantcontact.com/manage/optin/ea?v=0018wh8d2IyWWr30_k3t2VDhg%3D%3D
You sign up to their mailing list and they will send you an email asking for your SPG number. Logged in and my 250 points was waiting there.
More info can be found here http://thepointsguy.com/2012/01/250-free-starwood-points-with-westin-charlotte-email-sign-up/
This deal is a month old, and I believe the opportunity has passed.
