I don't believe you will really see differences until you reach Platinum and Elite, at which point you start earning $25 awards instead of $10 and you have like 12 free wrapping or something... it also use to include free shipping but Macy's got cheap and took that reward away.
When you log on to your account, you can click on the Macys store cards and see the specific rewards. They sometimes have a brochure at the checkout that does the same thing.
I believe the gold level starts to earn star rewards certificates.
You'll get $10 star rewards certificates based on 1.5% of Macy's purchases.
Platinum and Elite receive $25 star rewards certificates based on 3% of Macy's purchases.
Red gets nuttin'.
So, congrats! Those star rewards are good on anything in the store. Combine them with some great sales, coupons and you've got a great deal!
Love my Macy's!
My latest discovery is that the reward certificates expire and I'm not always ready to buy something... so now I go to the store and purchase a gift card and pay with the certificates, as gift cards never expire!! One lady told me I could not do it and I told her she was wrong and when she called she found out she could, so don't let anyone tell you no!
Thanks for the responses. I decided to place a call today to see what the benefits were to the gold card and apparently there are none! I guess you need the amex version to receive any special benefits. I then asked why was I being upgraded and the CSR replied because I have spent more than $499. I don't really understand why they would have different card levels for the store card if there are no benefits to it. It seems like a waste to me.
Platinum and Elite for sure have perks, but now that they did away with free shipping, I found that to be the best part... but you start earning $25 certificates in those levels.
How much do you have to spend to reach those levels? My guess, is the color of your card is psychological -- it makes the customer feel as though they're "wining a game" or "achieving levels" which makes the consumer want to spend even more!
I think the rewards used to vary according to the card fanciness, but this seems to have changed. Maybe you get more coupons or stuff?: