cancel
Showing results for 
Search instead for 
Did you mean: 

Why does Discover sent out different colored envelopes for the IT card?

tag
Anonymous
Not applicable

Re: Why does Discover sent out different colored envelopes for the IT card?


@takeshi74 wrote:

@Anonymous wrote:

Why does Discover sent out different colored envelopes for the IT card?


It's marketing.  The point of marketing is to grab attention.

 


@Anonymous wrote:

Maybe this is a stupid question, but is there any difference? 


Read the info versus relying on envelope color.


Takeshi is the hardest marketing "nut to crack". He does not fall for the usual ploys.  His levelheaded logistical approach causes the promo teams great angst.  For he knows when to apply and won't fall for any firework display.

 

Discover marketing knows of the urban legend people like Takeshi.  They try harder.  They change the color of envelopes. 

 

No discover, not today.  Takeshi is strong.  Try again.

Message 31 of 36
redpat
Senior Contributor

Re: Why does Discover sent out different colored envelopes for the IT card?


@takeshi74 wrote:

@Anonymous wrote:

Why does Discover sent out different colored envelopes for the IT card?


It's marketing.  The point of marketing is to grab attention.

 


@Anonymous wrote:

Maybe this is a stupid question, but is there any difference? 


Read the info versus relying on envelope color.


Gee, thanks for telling me the obvious......Lol!

 

As Confussia says.....

Personal Cards: Amex Delta Res | CSR | Citi AA Exec | Citi Strata Premier Business Cards: Ink+ | Amex BBP
Message 32 of 36
MyLoFICO
Valued Contributor

Re: Why does Discover sent out different colored envelopes for the IT card?


@Anonymous wrote:

@takeshi74 wrote:

@Anonymous wrote:

Why does Discover sent out different colored envelopes for the IT card?


It's marketing.  The point of marketing is to grab attention.

 


@Anonymous wrote:

Maybe this is a stupid question, but is there any difference? 


Read the info versus relying on envelope color.


Takeshi is the hardest marketing "nut to crack". He does not fall for the usual ploys.  His levelheaded logistical approach causes the promo teams great angst.  For he knows when to apply and won't fall for any firework display.

 

Discover marketing knows of the urban legend people like Takeshi.  They try harder.  They change the color of envelopes. 

 

No discover, not today.  Takeshi is strong.  Try again.


Takeshi does not apply for cards, cards apply for Takeshi. 


Experian: 677 (28) | TransUnion: 697 (27) | Equifax: 684 (6)
Gardening as of: 1-23-2018
Updated 1-25-18
Message 33 of 36
Anonymous
Not applicable

Re: Why does Discover sent out different colored envelopes for the IT card?


@lg8302ch wrote:

They are trying to find out which color is your favorite and gets you to apply for the card Smiley Very Happy


Well they finally sent me a blue one, but I have to wait because I need CSP (and hopfully FU) before I hit 5/24... While having a bunch of blue cards in my wallet will be nice, Discover isn't really a necessity lol.

 

As a supporting data point, it's the same 13.24%-16.24% range as the purple and maroons I have piling up.

Message 34 of 36
Anonymous
Not applicable

Re: Why does Discover sent out different colored envelopes for the IT card?

hmmm resurrecting(!) a thread to 'grab our attentions'!?! just another marketing ploy from a discover agent. 

Message 35 of 36
Anonymous
Not applicable

Re: Why does Discover sent out different colored envelopes for the IT card?


@Anonymous wrote:

hmmm resurrecting(!) a thread to 'grab our attentions'!?! just another marketing ploy from a discover agent. 


It's my own thread from about 2 weeks ago... not really resurrecting Smiley Tongue

Message 36 of 36
Advertiser Disclosure: The offers that appear on this site are from third party advertisers from whom FICO receives compensation.