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I'd post this on an advertising forum but this is a one time thought provoking thing and I don't belong to any. You know all those annoying song commercials? Like the Burger King, the TMobile Holiday Road, the old vintage Fanta, the Garnier Lizzie one, and now the latest is Walmart Plus week coming up. It's even worse when I'm listening on Pandora the free version, and the commercials come up every few songs unless you get the one hour interrupted.
While ChatGPT says these annoying commercials are meant to stick in one's mind, I have an additional opinion. It may be memorable but can turn off potential customers to the brand. For example, TMobile internet would be negative in my book after being annoyed so much over and over again and unless the price was cheaper in value than other competitors as the only thing then I wouldn't even consider buying into it. I am already a Walmart Plus member but if I wasn't that would turn me away from becoming one at that time unless they changed the commercial to a more pleasant one.
But Chat GPT doesn't say anything about that. I just wonder if brands take that into consideration or are their sales so great that they don't even care? I never got into advertising as a job but I don't think I'd like it. Seems very stressful.
There have been SO many businesses I have black-listed over the years because of obnoxious/annoying commercials.
Will add, how about the number of commercials that when they end, you wonder what the product was they were marketing? Drug commercials is a big one to me.
My husband has oft said, "Find out what the eff (not what he really says) they are advertising and NEVER BUY IT!!!!
I can only assume there are enough suckers that us not buying doesn't matter....
We've wondered that, ourselves. What was that trying to sell? Was it the car? Was it the jewelry? Was it the make-up?
Then we google the company name and it was a wealth management firm.... Or the Axe Manufacturer (had both happen, hand to heart.)
Quiznos comes to mind. In the mid-late-90s they had a dancing rat finger puppet thing that spoke/sang in bad english with a mexican accent.
Refused to even consider going to one.
My TV ad annoyances are always changing, and sometimes it's just my general overall weariness of constantly seeing & hearing people trying to sell sh*t. Right now my biggest gripe is famous people in ads..as if we're all dumb enough to buy stuff just because somebody rich & famous is being paid lots of money to blab about it in a commercial. I'm also fed up with ads featuring the same ole spokespersons for eons such as Flo in the Progressive ads and Jonathan in those never ending life insurance commercials. 🫣
I know... so many commmercials are dumb or insulting, or just make no sense. Like the ones that don't even tell you what they're advertising, like what's the point?
And there are two things that are ridiculously over-advertised: prescription drugs and cars. Drug ads are just stupid. "Ask your doctor about Effitol". Uh, why? What does Effitol treat? Do I even have the condition that requires Effitol? It should be between me and my doctor, what meds I may or may not need. Commercials for them are absolutely pointless.
And cars/vehicles are just over-advertised. Cut the advertising budget and cars could actually become affordable again. Has ANYONE ever in the history of advertising ever chosen a car because of a commercial?
@IsFiveCardsEnough wrote:Has ANYONE ever in the history of advertising ever chosen a car because of a commercial?
But.. But.. how else could those early 80s+ Chrysler turd.2 and turd.5 cars sold if it wasn't for the Lee Iacocca and Ricardo Montalban commercials?