I have my financing squared away and I’m shopping for a new car now but have a question about pricing. Does the TrueCar price include dealer incentives? For example, Mazda has a $2,000 off incentive this month and the TrueCar values are about 15% under MSRP. Most dealers are barely quoting under MSRP though before incentives so I’m wondering how low should I aim for when negotiating for the best price? Thanks!
Mazdas don't have much markup. I bought mine at dealer cost and it ended up being something like $30 below msrp, out the door. Unfortunately, there weren't any incentives at the time other than return customers and military.