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My score was a 700 when I got mine and I had 24 inquiries. I don't think its that. But, call an recon. The problem you will run into is the reps don't know why or even if the Apple rewards is easier to get. I can't get approved for any Barclay card but I got the Apple one. $2k Limit.
Which credit report does the Apple Barclay pull?
For me it was TU
They almost always pull TU for application, but one time they played a smart game on me, and when i asked for cli, they pulled EX, and ofcourse it was a no go TU had only 3 inq's vs EX had probably about 15 and mostly within the last 12 months, and lower score.
I have given up on this card. I wanted to finance an Apple computer and each time I am denied for their card. I have the Rewards MC, but I just gave up and went with Dell Finance. I thought as well that this was an easy card to get. My scores are much higher than when I got approved for their Rewards MC.