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Citi is tough for some people even with good scores. My scores are EQ 724. TU 766, Ex 765; income is north of 150k; I'm in with BOA, Chase, BOA, NFCU, NASA, et al, util is 3-7%......it's hard to tell what they look for. I do have a lot of inq......guess that is why they have always denied me except for Macy's, HD, and a measly Exxon card.
How long ago did you burn them? Citi that is
Citi is very inquiry sensitive. I was recently approved for the Diamond Preferred and HHonors Reserve. BK13 from 2008 no longer appears on my reports or any negative information. Appiled for DP on 8/26/16 and HHonors on 9/9/16. I also heard that they prefer at least a 720 but I believe you could have made it with low inquiries. I had no inquiries with EX prior to my apps with Citi. Now I have two.