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Rule of thumb is that if already a customer it's a SP. I started with the BCE, they SP'ed me for the Magnet, and outright pre-approved based on the way I pay (PIF before statement) for the PRG.
Are you sure that's why?
Because I don't do that, and I'm pre-approved for several of their cards.
you can view this topic it will help you
Well, you never KNOW for sure, but it seems that Amex doesn't do a HP for a decline OR an approval for existing cardholders. SPs all around has been my experience.
You should go in expecting a hard pull, then if it is a soft pull......it's great, but if it's not......you won't be disappointed!
The only HP I've ever had for an AMEX was my first one, a Hilton Honors in early 2017. Since then I have added a BCE and a PRG with only soft pulls.