I check my "spending power" about every other week on my Platinum card, (I've put about 10K through in 2 months) and I've noticed the last few times AMEX has suggested I app for the BCE. I'm wondering if anyone else gets this as well and is this some sort of semi pre-approval.
Before you app think... Have you done your research of the CC? Does it fit your spending? Do you have a plan for the bonus w/o going into debt? Can you afford the AF? Do you know the cards benefits? Is it worth the HP?
Of course they want you to app. Based on you asking if anyone else gets this is you seeing if it's personalized or marketing but that shouldn't sway your decision to app. As MJ said, would it actually benefit you or would it be an app because you know you'll get approved? If you don't need it then I guess just determine how long you'll keep it before you close it. No need to add to your "closing list"