I recently obtained the Amazon Store Card pretty much on accident so I ended up just using it anyway. I got it in the beginning of December when I was purchasing gifts for my 2 yr old nephew. I just went online the other night to pay the total balance and I noticed the luv button. Im definitely not clicking it yet but im curious to know is this usual? It took me a while to get them on other cards and I've had a Lord and Taylor card for a while now and still haven't seen it and they are both issued through GE Money Bank.