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Citi Ultima

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redpat
Senior Contributor

Re: Citi Ultima

AF about $820 US, right there with all the rest....

Personal Cards: Amex Delta Res | CSR | Citi AA Exec | Citi Strata Premier Business Cards: Ink+ | Amex BBP
Message 11 of 20
Saleen099
Senior Contributor

Re: Citi Ultima


@redpat wrote:

AF about $820 US, right there with all the rest....


 It's not cash back 😂🤣

Message 12 of 20
sjt
Senior Contributor

Re: Citi Ultima

I don't understand why Citi can be consistent with its premium card products across its global markets. They should have the Ultima card available in the US instead of the Prestige and Strata Elite. It would have been good for their premium card branding overall. Unless they plan to offer the Ultima Card to their private banking clients. That could make it on par with the Centurion and JPM Reserve. 

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Message 13 of 20
Saleen099
Senior Contributor

Re: Citi Ultima


@sjt wrote:

I don't understand why Citi can be consistent with its premium card products across its global markets. They should have the Ultima card available in the US instead of the Prestige and Strata Elite. It would have been good for their premium card branding overall. Unless they plan to offer the Ultima Card to their private banking clients. That could make it on par with the Centurion and JPM Reserve. 


You make a great point. Citi’s scattered approach to its premium card lineup feels inconsistent, especially compared to competitors with a clear global identity. Bringing the Ultima card to the U.S. could strengthen their premium branding and better target high-net-worth clients who value exclusivity. If they’re saving Ultima for private banking clients, that would put it in the same league as the Centurion or JPM Reserve, but it could also limit their presence in the wider luxury card market. It’ll be interesting to see whether Citi eventually unifies its offerings or continues with this region-specific strategy.

Message 14 of 20
CaneVariant
Regular Contributor

Re: Citi Ultima

And no SUB 🤣 jk
Message 16 of 20
Saleen099
Senior Contributor

Re: Citi Ultima


@CaneVariant wrote:
And no SUB 🤣 jk

  🤣😂🤣

Message 17 of 20
redpat
Senior Contributor

Re: Citi Ultima


@Saleen099 wrote:

@redpat wrote:

AF about $820 US, right there with all the rest....


 It's not cash back 😂🤣


Thank god....But if you had to invest and maintain $250,000 in a managed brokerage account for 4.25% CB (no AF) some would be jumping through hoops to get that and the approval forums would light-up like a Christmas Tree.

Personal Cards: Amex Delta Res | CSR | Citi AA Exec | Citi Strata Premier Business Cards: Ink+ | Amex BBP
Message 18 of 20
Lou-natic
Established Contributor

Re: Citi Ultima


@Saleen099 wrote:

@Lou-natic wrote:

What is AED? Sounds like something I need to talk to my doctor about...Even after checking their site I still can't figure it out.


AED stands for the United Arab Emirates dirham


Thank you! Actual currency didn't even come to mind, I was thinking some kind of reward point program maybe.




8/8/25
Message 19 of 20
unsungivy
Valued Contributor

Re: Citi Ultima


@Saleen099 wrote:


@zerofire wrote:

@ptatohed wrote:

@Saleen099 wrote:

@Lou-natic wrote:

What is AED? Sounds like something I need to talk to my doctor about...Even after checking their site I still can't figure it out.


AED stands for the United Arab Emirates dirham


Which means???  Smiley LOL


Its a type of currency. A diffrent currenct to the USD or US dollar.


Dirham is the currency in United Arab Emirates. 🇦🇪 


Is something that bills in AED even a viable card offer for US users? I don't think these forums say "US only", but I don't think we normally GET anything other than US users and the occassional ex-pat or "new to country" folks?

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On my
Message 20 of 20
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