This type of behavior is one reason I migrated away from retail store cards.
They seem much more flaky about CLDs and closures and are much more sensitive to non-use. They can be good for short-term financing or if you organically shop at a store every month faithfully. If you aren't stepping back in at least every few months without having to think about it, it's better to close these in my opinion. The major bank cards are much more stable and less likely to close or CLD. My personal opinion is that too many lower-limit CL retail store cards keeps your overall limits on major cards from growing as quickly since they are weighing down your average credit line, which I believe lenders evaluate when you ask for a CLI or new card.
@Anonymous wrote:Unless they haev a very low threshold, this just seems odd to me. Never in my life have I received a CLD due to HP's or score drop.
I 've always thought that high utilization iwa the usual supect in these types of situations.
Synchrony chopped $1500 off a $7500 limit store card I had with them for this very reason. "Too many inquiries", which for them apparently means 10 TU, 8 EQ, and 7 EX.
Utility is between 10% and 12% fluctuating. I just shrugged because **bleep** them.
@CountryLivin wrote:Well, I guess I will not be using my Macy's card for awhile. I had a $1200 limit and went to look at my account statement and there's a notice in my messages saying my account limit was dropped to $100.
The reason they gave for the decrease was too many inquiries. I have 10 on my credit report, and 9 of those are for a car I purchased in 2018 that will be dropping off my reports in February, and they said my credit score was 653.
I have had the Macy's card about 3 years and always paid it off in full! That's fine with me though....I just did my Christmas shopping elsewhere.
Wow that's crazy
I am sooooooo sorry buddy 
HUGS Merry Christmas by the way. Hugs
Im a believer a 90% card isnt the end of world as there can be many reasons for that , especially if it will go down once one starts making payments. But having 3 on your report , even with good reasons, upon sp of report might make a lender think there is an issue so they will become preemptive. Good thing is Once you get report in shape , Macys should be able to grow again
@iced wrote:
@Aim_High wrote:My personal opinion is that too many lower-CL retail store cards keeps your overall limits on major cards from growing as quickly since they are weighing down your average credit line, which I believe lenders evaluate when you ask for a CLI or new card.
I could be wrong, but I don't think there's really any data out there to support this. It is known that some banks don't like being the first to cross a certain CL threshold, but if someone who has a $5K card and a $50K card applies for a new line, that $5K isn't doing anything to hold them back from a higher CL. If anything, there might be some data out there to suggest your highest CL has some influence, but not average.
You may be right. Unfortunately, there will probably never be enough definitive empirical data points to support this suggestion, one way or the other. And no lender is going to commit to stating publicly how they award limits; it's all proprietary and confidential. There are too many individual factors on a credit applicant's report to say emphatically that "x" was why a consumer was approved for a particular starting limit. And even with all the crowd-sourced information on My Fico, there's little chance of proving it without a formalized and standardized study. That's why I prefaced my comments with "My personal opinion is ..." and "...which I believe ..." It's my subjecture based on my observations over decades with credit.
To top it off, individual lenders take different criteria into effect when approving limits, and even between different cards! That I can say with certainty. In the past year and a half, with relatively little else changed, I've been approved for (8) limits of only $9K and up to $35K. (I'm discarding a low-ball approval from Discover for a Miles card I declined after they only approved me for a pathetic $1K, apparently since I already had a $50K limit with them on one card that wasn't getting heavy-enough use.) Ironically, those two extremes ($35K/$9K) were with the same bank (Chase). (SL's: $35K, $33K, $30K, $21.9K, $20K, $15K, $10K, and $9K.) But notice something about those DPs? They all fall within a fairly predictable range (between my lowest-existing line at the time and the average of those limits) and most of them are well above $10K, as opposed to the often much-lower limits reported on My Fico to be awarded on the very same cards. I can also say that my SL approvals have grown significantly higher in the past 10 years since I started leveraging my limits by closing lower-limit cards and focusing on higher-limit bank cards that I can push to higher limits. I didn't have any cards over $35K when I still had any retail-store cards. Now, I have three cards in the $50K to $70K range. Also, some of those lower-approvals were probably the maximum the lender awarded on SLs for new accounts (For example, as a new member, Navy Federal Platinum: $10K, PenFed Cash Rewards: $15K), but would I have gotten that high a limit with more lower-limit cards? Who knows.
I will acknowledge that my debt has decreased, my scores have increased, and my income has increased over the same period, so how much these other factors contributed to my higher limits versus eliminating lower-limit cards remains unclear. I would submit that those other criteria may be part of the equation but that my average credit line may have also been a part. And how much so, probably just depends on the lender and the card underwriting.
So it appears to me, at least with some lenders, it's not only your high-limit cards that influence approvals; it's also the low-limit and average CL across accounts. And I see that on other My Fico new card approvals when members post their approvals, SLs, and other DPs including other credit lines. But that's just my subjective observation and conclusion. It would be interesting to have some further discussion about this particular topic on a different thread with DPs shared among members, but this is a rabbit-trail on the current thread about Macy's dropping a CL.
Some cards like USB cash+ and BOA cash rewards provide ~3-5% cashback for Macy's and the other department stores. You might want to go for them, if not happy from the storecard but costs you HP 
Fico8: EX~EQ~TU~840 (12 month goal~850).