I've used UR quite a bit and from what I can see, your best use of points is transferring them to united, southwest (for short fights where spending 25k on united isn't justified), or hyatt. Airfares purchased directly through UR seem to be very similar to what you could find on your own. Hotels though are another story, and are typically 20%+ more compared to elsewhere. YMMV though.
EX 798, EQ 789, TU 784
American Express Platinum (NPSL) || Bank of America Privileges with Travel Rewards Visa Signature - $23,200 CL
Barclays American Airlines Aviator Red World Elite Mastercard - $20,000 CL || Chase IHG Rewards World Mastercard - $25,000 CL
Chase Sapphire Preferred Visa Signature - $12,700 CL || Chase United MileagePlus Club World Elite MasterCard - $26,500 CL
Citibank Hilton Reserve Visa Signature - $20,000 CL || J.P. Morgan Ritz Carlton Visa Signature - $23,500 CL