I think that thanks to the original card brander the Sears MasterCard has an identity crisis. As soon as Sears became BK'd the rewards on the card became harder to keep exclusive since Sears was not doing anything that they were supposed to based on the existing contract. In the end Citi tried to offer a variant of the TYP program but that just made a split personality. I think with enough time Citi will figure out a workable formula since they are the number 1 issuer of cards worldwide. The good news is that Citi can change the look of the card without everything else very easily and has loads of experience taking over programs from other companies. It is just this time they are taking over a co-branded card and integrating it into their main lineup.
TU:816 12/19/24 Bank of America--EX: 809 01/03/25 Experian--EQ:836 01/06/25 myFICO--Gardening since N/A
Active:
Bank of America (Customized Cash Rewards VSC, Unlimited Cash Rewards WMC{PT}), Capital One (Discover It DC, Savor WEMC), Chase (Amazon Prime VSC, Freedom Flex WEMC [x2]), Citi (Custom Cash WEMC, Dividend MC), Citizens GreenSense WMC, Curve WEMC{S}, FNBO Ducks Unlimited VSC, GBank VSC, Imprint Rakuten AC, PenFed Pathfinder Rewards VSC, Santander Ultimate Cash Back WMC, Synchrony (OnePay Walmart CashRewards MC, PayPal Cashback WMC), UMB Simply Rewards VSC[Milford Federal], US Bank (Cash+ VSC [x2], Kroger Rewards WEMC, Pick n Save/Metro Market Rewards WEMC, Shield VC)
Wishlist: AAA Daily Advantage, AOD Signature, Aven, Bellco Colorado Rewards, Nusenda Platinum Cash Rewards, PCMCU Platinum Rewards, Redstone FCU Signature
