Miner: Good question.
I received an 'invitation' to apply for a Discover card a few weeks ago. I usually keep these types of letters for a while and mull it over, but never apply. With the capital markets crumbling, I did some research on the Discover deal and decided to take the chance and applied over the phone on Monday night. I was told to call a number to check the status of my Discover app the next day. The same night (Monday), I applied for a Capital One credit card online as my "safety" app not knowing if having a hit on my credit reports would hurt me later, and was approved instantly with no other specific information.
The very next day (Tuesday) I applied for the Citi CashRewards card because only the Capital One hit one of my reports and I figured that if I was going to take the hits and not apply for the rest of the year, I might as well try for another 'reach' card. On Tuesday afternoon I also called Discover as I was told by the rep to check my status. I called and after giving her my information, the lady on the other end of the phone asked me why I had applied for Discover. I told her my year long goals for homeownership and that I had applied for a Discover based on the invite, the excellent rewards program at many of the stores I frequent (probably how they got my information), and the almost universal high customer satisfaction reports I had read during my research. She then told me that I was approved and basically told me about her love of Discover (she was a really good CSR).
So Capital One told me today that the card was mailed today, 9/18, which is super fast. I know they didn't know about my other inquiries and approved me at $1,000 on a card that has a maximum limit of $3,000. In fact, every time I called Captial One, they couldn't access my app because I had submitted it online. I had to be transferred multiple times before someone could actually tell me my status.
Citi didn't see the other hits (the rep told me nothing showed up), but the rep did say that my $0 balance on my Macy's card hurt me with their internal scoring. I was a bit shocked at that bit of news. She said they couldn't tell if I had used it recently without a balance and couldn't assess my use of credit. I told her that there was only so much you can use a Macy's card for and that I used it every month and paid it off almost immediately. I also told her that I was trying to prepare myself for homeownership. She understood and said that it wasn't preventing me from getting the card and wished me luck.
They do look at your inquiries, though. Citi was very transparent with me about their internal scoring. My limited advice: be strategic and apply for what you need and can use.
Hope this helps.