It doesn't look any different than any other business that gives a 'cash discount,' or 'card surcharge' to their customers. All it does is add the merchant fees to the customer's receipt for the customer to pay themselves for using their credit card, then takes those fees the customer paid and pays the merchant with them. It stinks for people like us due to it completely negating any rewards we would be earning by using our cards, due to having to pay the higher price in the first place.
