Know why and what we need to do. Granted those of us at 680 know it is going to be at least a year or year and half till 720 or higher, but yes- then it does become about ego and self awareness- because some of us this is now a fun game to try to "win as high as one can".
I know, I know, some will say just stop!!
But Fico scores alone, I want to know after I get what is considered great credit to have excellent credit. And then I want to have excellent investments. And then I want passive income coming after my active income. I want to be very financially self secure at retirement. And I want to be able to teach my kids (don't have any yet but are dying for some) everything I learned because NONE of this stuff was told to me. There is such a difference between my dad and his parents, my parents and me. I think each generation, if they want to teach the other, does the very best they can in teaching. However, my father only owns one house and has never owned another. He also got it late in life in his last years in the military. When it came time for home buying- and this is nothing against my dear dad-what he had done in his day was totally different from my day. He didn't know you could shop for mortgages- if he did he didn't tell me- the higher your scores the more leverage you would have- he just thought you needed great credit- etc, etc.
Also, I learned so much from buying my first to my second house (a short sale pre foreclosure that had TONS of details, liens, taxes etc that had to be negotiated) by reading just about every book I could about home buying.
That being said- I totally understand Pizza's desire and motivation. I too- am very open w/ my collegues about what I learn. And I want to learn more!!!!