I had seen a 30 day trial for LifeLock about 2 months back, so I decided to see what the company and commercials were all about.
They don't do anything or renew anything that you can do for yourself or your kids. And for the $120 savings, you can even have a nice fancy dinner out with a friend. Wine and gratuity included.
It's a Fraud Alert, or Freeze if your state allows it.
Opting out of pre-approved/screened credit offers.
Opting out of Direct Mail promo marketing.
Annual credit reports (I am betting FACTAs)
They do offer a Wallet Lock service, but if you have AMEX you have that anyway... and there are other cards and services that do this for you. This is where you make 1 phone call if you have lost or stolen cards, and that services contacts any or all of the companies to advise them.
The 1 million dollar service guarantee is so legally well stipulated, no one will ever collect on it.
Now, the funny part. Do your own googling, there is always urban legend and rumor out there...
The CEO, Todd Davis, has already been a victim of ID theft since posting his SSN on the commercials. Among other things, someone apparently used his info to get a check cashing loan in Ft. Worth. I believe he has recently stepped down. Another of the company's founders, Robert Maynard, is a suspected ID thief with a shady financial and criminal past.
I don't think I'll be giving their company my SSN!
The idea for the company is great though and I wish I thought of it. At the very least, it is making people who were not aware of their own personal ID safety now curious about it. I think they are getting 3k new subscribers a month. I'd rather some 75 year old grandma toss $120 a year for this type of service (not knowing she could do it herself) then wind up being an ID theft victim.
Message Edited by SmartCookie on
01-06-2008 08:23 PM
EQ 787 EX 781 TU 737 11/17/07
*** I am not an attorney. If I was, I might not clip coupons. If you want legal advice, consult an attorney. If you want my personal opinion, feel free to consider my posts***