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I just watched a report on Bloomberg that said that 68% of consumers in the us credit scores range from 620 to 680 if this report is true than the CB reporting on your percentile is out of line and they need to readjust. This is just a sign of inaccurate reporting.
I think there's a lot of guessing out there. FICO always seemed to have reported 720 or so as a average and their source is accurate. There are some CMSs out there like CreditKarma, Experian-based, and so on that throw out averages based on their FAKOs, which muddles the info. There might be some biased banks or other creditors that release info based on the averages they've seen, and all it takes is a First Premier-type to throw out a range like that.
With the economy the way it is, and the incresase in student loans, BK's and foreclosures in the last two years, and stagmant salaries, and high unemployment, I would not be surprised if the average had shifted lower. That range seems quite a bit lower though.
Well, the one thing that I know from what I have seen is most people I know who had outstanding credit in the upper 700's have been effected by this economy. Probably 20 people I know have had major problems with being able to pay there bills. With 8% out of work and another 15% only able to find part time work, I find it hard to believe that there has not been a significant downward trend.