@Anonymous wrote:
Hi guys, Certified Financial Planner here. Quick question for you. In the interest of being financially free, I'm considering starting a small business. My day job is in Corporate Learning & Development. Day in & Day out, I design high-dollar, interactive, quiz-filled, game-filled on-demand courses for professionals on soft topics like Time Management, Organizing For Success, Recognition, etc. These courses are leaps and bounds above the stuff on udemy and have very interactive scenarios, drag and drop interactions, and more. Anyway, I'd like to take my instructional design skills to the personal finance arena and start a website that sells personal finance courses. These courses would be inexpensive and cover basics like loans and interest, and then go into more complex topics like investment management, creation of passive income, etc. What do you guys think? If you were on google and found such a site, what would you want to see in order to entice you to buy a low-cost course? Any courses in particular? (I'm thinking like $10 a pop)..
For me personally, there's not much that would entice me to drop any money on a course. I could possibly be convinced otherwise, but there's two issues you have to consider.
First, a lot of information is already available online for free. You'll need to differentiate your courses in some way that demonstrate they provide value above and beyond what's out there for free already.
Second, the finance field is clogged with snake oil salesmen who claim they have the gift/insider information/etc that can get you ahead of your peers on investing. You need to be careful to present your courses in such a way that they don't look like just another attempt to part you from your money in exchange for useless or even misguided advice. I'm sure some of the 'you can make $X per month from your one-bedroom apartment!' hucksters tried to do the same thing, but the second they began to feel like get-rich-quick schemes it was game over.
