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Does timing matter in applications?

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Salahh
Valued Member

Does timing matter in applications?

Today is the last day of Q2, tomorrow will be the first day of Q3. Looking to do an app spree and add a few cards. Are lenders likely to change their behavior at all at end-of-quarter/beginning-of-quarter (assuming credit worthiness is the same)? Just wondering if it's worth it to wait, if quotas get reset and I have better chances... or if I'm overthinking it all...

Thank you 🙏 

Message 1 of 8
7 REPLIES 7
GZG
Senior Contributor

Re: Does timing matter in applications?


@Salahh wrote:

Today is the last day of Q2, tomorrow will be the first day of Q3. Looking to do an app spree and add a few cards. Are lenders likely to change their behavior at all at end-of-quarter/beginning-of-quarter (assuming credit worthiness is the same)? Just wondering if it's worth it to wait, if quotas get reset and I have better chances... or if I'm overthinking it all...

Thank you 🙏 


probably, but it's not something you're going to have the insight or knowledge to time without private, insider information

 

I'm sure internally they have metrics and those metrics might be tied into underwriting in some cases, but we have no way of knowing "oh, underwriting is 10% easier so we can get more approved applications until the start of Q3"

 

what we do have access to is the promotional SUB offers and what those SUBs looked like in the past, so I would use that as my timing for when to apply for something if I wasn't already applying for stuff based on irl spend or credit profile reasons (ex. 5/24) 

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4/6, 4/12, 8/24 new accounts
Message 2 of 8
GreatLife
Frequent Contributor

Re: Does timing matter in applications?

🤔Interesting question is something I've never thought about in terms of possible lender timing behaviors. Thruout June my accounts were being bombarded with various offers.

Ex: BT's for Chase/Discover/Citizens/PNC/TD, 2nd Discover personal loan with option to merge an existing Discover loan, Synchrony enhanced cash back on Premier & Care Mastercards, Amex existing card upgrade + new card preapprovals,TD Cash auto CLI, PPC upgrade to MC, Cap1 card conversions. Now I'm curious if the offer timings were random or intentional?

Message 3 of 8
zerofire
Valued Contributor

Re: Does timing matter in applications?

I have reason to believe that any timing aspects are related to the general situation on the planet. Simple changes between quarters are not really going to change anything especially since most of the application is processed by computer in most cases. In the end the only real difference I can think of is that you will have slightly more history written in your reports and in that case adding a single month is not going to change much. You conveniently forget most lenders have a line out the door when it comes to issuing cards on the daily with a 30 day application limit. They are literally picking who they like to risk money on a single day is not going to change anything.

 

As for offers it just is a set campaign with particular criteria. As long as you match the criteria they will send you the offer. The more generic the offer the more likely you are to qualify.

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Message 4 of 8
Realist
Frequent Contributor

Re: Does timing matter in applications?


@Salahh wrote:

Today is the last day of Q2, tomorrow will be the first day of Q3. Looking to do an app spree and add a few cards. Are lenders likely to change their behavior at all at end-of-quarter/beginning-of-quarter (assuming credit worthiness is the same)? Just wondering if it's worth it to wait, if quotas get reset and I have better chances... or if I'm overthinking it all...

Thank you 🙏 


Sure why not.

 

IF Q1, 2, 3, 4 matters, then why not last year versus this year, versus next year?  Companies operate on a multi year projection plan.  If you are thinking about quarters, then you are years behind.

 

I'm not sure I would overthink these things.

$XXX,XXX in credit lines.
Multiple weeks in free credit reward vacations.
$X,XXX in bank rewards in only 12 months.
I like FREE...

800+ FICO.

Making all numbers dance on a financial ledger.
Abuse that score responsibility.
Message 5 of 8
USMCOne
Contributor

Re: Does timing matter in applications?

I am sure that has a slight factor. but nothing huge happens for applicants the day after the 1st quarter ends say. I would say what is a good sign for signing up is current bonus vs historic bonus. Right now were in a near historic level of bonus's offerings. Many Amex and Chase cards have actually never offered the level of bonus's that are offered now. 100k for a Chase Sapphire Perferred. 175k for some Amexs. Thats some massive bonus action. 

 

To myself that indicates they are hungry for new applicants and now if you fit the profiles they are looking for is a great time to apply. 

 

I go to Vegas a few times a year and one of my general indicators of how well the economy is doing is how large my offers for stays are lol. Right now based on my comp offers I would say business is down, economy is slower. Casinos I have not put any money into are offering me some free nights. 

Message 6 of 8
SRT4kid93
Established Contributor

Re: Does timing matter in applications?

One of my family members has been a VP at Amex and is currently a VP at chase. His department is in charge of new accounts and marketing and how to get more people to apply and such.


can anyone say for sure? Who knows, But I can tell you that every company has internal goals they want to meet. And based off what my family member has told me about the industry, credit cards are no different. They absolutely have a goal for how much new customers they want coming in each quarter. 

Since most applications and approvals never see an actual human being. the question is, do they program the computers based on this? For example, if Q2 is almost over and they want 1000 more new accounts before Q3, do they program the computers to be more lenient? Cause that's ultimately the deciding factor.

 

when a human is making the decision it's obvious. Anyone who has bought a car at the end of a month/quarter/year when a salesman/ the dealership is trying to meet their quota for a bonus can tell you. Humans will absolutely bend more to try to get those deals done.

Blue Cash PreferredGold CardSavor





Message 7 of 8
pizzadude
Credit Mentor

Re: Does timing matter in applications?

Good points above --there are two levers that companies can pull to increase apps and approvals, one is to ease their approval requirements and the other would be to increase marketing / promotions / SUBs.

 

My gut feeling / guess is that the latter is much more prevalent than lowering standards / approval requirements, especially given that much of approval processing is fully automated and system generated.  

March2010 FICO® ~ 695 TU, 653 EQ, 697 EX
Message 8 of 8
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