In my personal experience, the following CLI were Soft Pulls:
- Discover
- Goldman Sach's Apple Card
- American Express (BCE and also Macy's)
- Comenity - Ulta
- Comenity - Victoria Secret
- Syncrony - Old Navy
- Capital One - Kohl's
The following are or would have been Hard Pulls:
- SunTrust Cash Rewards Mastercard
- CitiBank - Best Buy Visa
