Why would a credit card company proactively reduce apr on your credit card?
Is this sort of thing normal when it comes to secured credit card and can I assume that my credit profile is looking more attractive to them?
To make you more comfortable with the idea of carrying a balance, and therefore more likely to pay them interest. That's how they make their money.
It's not common for secured cards to get new benefits in general. Usually, people will graduate to a regular card in order to make that kind of advancement in terms.
