Per services, it boils down to getting either SW or TUQM. IMO, go with SW. TUQM is basically a pre-paid service where you get a new report every 3 months and you don't get any score updates until you get that new report. In other words, you don't get any score alerts like you do with SW. Plus for the same price overall for TUQM, you can apply a myFICO discount code (google before buying anything) and get your TU reports.
If you subscribe to SW, you get 2 free reports for your EQ FICO report initially with one being used when you sign up. At the 12 months mark, you'll get two more reports you can use any time. Plus with SW, all future SW reports, aside from the free ones, are $10.95 each ($5 off vs. buying FICO standard. ALWAYS make sure you set and reset your Target score within Settings EVERY time your EQ FICO changes to match EXACTLY to your current EQ FICO. If you do this, you'll get a SW alert for a score change everytime your score changes. Be sure to read the SW Guide within Product Feedback to get a sense of what you get alerts for and what you won't get alerts for (e.g. you won't get alerted to a dropped baddie, but you may get a score alert if it resulted in a score change).
